Scope of Work

Rebrand for a historic high-rise in downtown Chicago undergoing a major renovation. Century Tower, an 88-year-old Art Deco building, was being converted from condos back into rental apartments. We developed a new logo, visual identity, signage, and marketing materials that honor the building’s architectural legacy while positioning it for today’s renter. The work extended across print, digital, and on-site collateral including a full website design and creative direction that bridges past and present.